Klaviyo bills per active profile — bots, typos and dead addresses included. Drop in your export to see how many there are, split into what is provably unreachable and what needs your judgement. Anyone who has ever bought from you is excluded before anything else runs.
Each contact appears once, in the first category it matches. Duplicate rows are merged, not flagged — and never exported, because Klaviyo suppresses by address, so removing a "duplicate" removes the real person.
| Category | Contacts | Share of list | Verdict | What it is |
|---|
Every file carries orders, last engagement and signup date on each row, so you can spot a mistake before you upload rather than after. Start with the first — those addresses cannot receive mail from anyone.
| Profiles up to | Per month | Where you'd sit |
|---|
gmial.com, yahooo.com. Note that gmail.co and similar are deliberately not in this list: .co is Colombia's real TLD, not a typo.noreply@, postmaster@, mailer-daemon@. No human reads these.info@, orders@, purchasing@) are junk on a consumer list and the buying contact on a wholesale one. This tool cannot tell which kind of business you run, so it will not decide for you. If you sell B2B, keep them.If you carry stock as well as a list: the Stockout Cost Calculator prices what running out cost you, and Reorder Copilot ($49, one file, no subscription) turns that into what to order this week. Both free of accounts and uploads, same as this.